Quite simply, paid advertising is any kind of advertising you have to pay for versus owned or earned advertising. With paid advertising, you pay the owner of a specific space to use it with your brand. There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads. Advantages Any effective marketing campaign will make use of all channels of
Here at the Moola Marketing office in Wolverhampton we pride ourselves on the customer service we provide. We don’t just tell you we are going to do things, we actually do them. Nothing can beat the feeling we get when a client tells us how happy they are with our services. After all, why shouldn’t this be the case, the
By now you will have gathered Moola Marketing are a digital marketing agency that offer social media marketing and management. In this article, we are going to discuss why this is important for small and medium enterprises. Firstly, lets discuss what social media marketing is and then the importance of getting it right for SME’s. So what is social media
Digital marketing is a time-consuming exercise. Maybe you have thought about outsourcing but aren’t sure of its benefits. Well, here are five great reasons: A Dedicated Marketing Team The key to a successful marketing campaign is consistency. The main issue with this is marketers aren’t machines, they’re people, and people need to take breaks. Therefore, when your staff are absent,