Tag: Ad Words


Why You Should Use Paid Advertising Online

Quite simply, paid advertising is any kind of advertising you have to pay for versus owned or earned advertising. With paid advertising, you pay the owner of a specific space to use it with your brand. There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads. Advantages Any effective marketing campaign will make use of all channels of

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