The Importance of Social Media Marketing for SME’s

By now you will have gathered Moola Marketing are a digital marketing agency that offer social media marketing and management. In this article, we are going to discuss why this is important for small and medium enterprises.

Firstly, lets discuss what social media marketing is and then the importance of getting it right for SME’s.

So what is social media marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites such as; Facebook, Twitter, Instagram and LinkedIn. Approximately 2 billion internet users are on social networks and this figure is continuing to grow by the second.

Each of these forms of social media cater to different social actions and hide within them millions of potential clients. When used right each form can generate leads and sales totalling in the millions. Which is just one reasons why SME’s need to get it right.

The Importance of getting it right

When done right social media marketing can create a real buzz around your business and will generate revenue. It will open up new streams and help your dreams of expansion become a reality.

When done with the right level of care and attention SMEs can benefit hugely. The Advertising Association reported that when done right every £1 spent on social media by an SME benefits them eight times as much compared to a multination company.

This means that it will give your company a competitive edge over your larger rivals Allowing you to conquer a marketing quicker.

So how much should I spend?

This is a question we get asked a lot at Moola Marketing. According to the Centre for Economic and Business Research the average spend for an SME is £24k per year.

However, another guideline would be that if you wish to maintain your current levels of awareness you should spend 5% of your total revenue. If you wish to grow your business then you be look at spending >10% of your total revenue.

Our answer to the question – ‘The more you put it, the more you get out’.

Our verdict

Treat social media marketing the way it deserves. It is here to stay whether you like it or not. It is an amazing thing that can open up all sorts of opportunities for your business when done right.

So, go with someone who will treat your social media marketing right. Go with Moola Marketing, the agency that cares about your company and its growth.

For a free quote and recommendation call Moola Marketing today on 01902 837475.

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