Quite simply, paid advertising is any kind of advertising you have to pay for versus owned or earned advertising.
With paid advertising, you pay the owner of a specific space to use it with your brand.
There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.
Any effective marketing campaign will make use of all channels of advertising. This includes paid advertising. However, paid advertising comes at a higher cost than that of owned or earned advertising. But it comes with the benefit of reaching a much larger audience.
Want to attract candidates from a specific area? This is easily achieved through paid advertising.
First of all, these adverts are usually located at the top or on the side of websites or Google searches, with the option of having your advertisement placed on more popular sites/ pages to increase your traffic, and therefore applicant numbers, drastically.
Furthermore, paid advertising gives you the boost you want right now! With this solution, you don’t have to wait for people to follow your social media account or click on your website. In a sense, paid advertisements lead the horse to water.
Lastly, it is also easier to broadcast your message across multiple pages using paid advertisements. Most social media sites now offer paid advertisements while tracking your results, showing how effective your campaign is or has been.
Four Tips to Do It Yourself
- Create unique adverts that target specific audiences.
- Use eye-catching images.
- Push visitors through a landing page before anything else.
- Establish a strategy/ budget you are prepared to pay.
Jobsi’s Approach to Paid Advertising
Paid adverts can open up candidate pools you never knew existed. When used correctly, they don’t damage your reputation and provide a quick fix to getting you onto the first page of Google. This is where the vast majority of candidates will find your brand online.
If you are considering running a paid advertisement but are unsure how then contact us today.
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