Do you feel that job boards aren’t working for you? You’re not alone. Recruiters and applicants alike are abandoning these sites in their thousands.
These sites used to be the lynchpin of digital recruitment. So why is everyone leaving them? And if they can’t deliver the candidate numbers you need, what will?
According to stats shared by SimilarWeb, traffic to the UK’s biggest job boards (including CV-Library and TotalJobs) plummeted between September 2020 and February 2021. Indeed.co.uk lost a phenomenal 99.75% of its traffic in this time.
The success of these boards was based on them being ‘one-stop shops’ for recruiters and candidates alike. Without the sheer volume of visitors they once enjoyed, their relevance is now up for debate.
No Passive Applicants
By their nature, job boards are unlikely to attract passive applicants.
On the surface, this might seem like an advantage as it shows that they’re geared towards active applicants. However, according to LinkedIn, 70% of people got their current job as passive applicants.
This means that job boards are ignoring a massive talent pool.
Lengthy Job Applications
80% of candidates will abandon a job application. When it costs us this many applicants, candidate-drop off is a serious problem for recruiters.
Unfortunately, job boards aren’t doing much to help. Of the top UK job boards we looked at, only Reed offers a true Easy Apply function. That is, one that lets candidates apply with a preexisting Google or Facebook account, saving them from filling out a new one and then uploading a tailored CV and/ or cover letter.
Considering that job adverts on other platforms, such as social networks, let candidates apply in a couple of clicks, it’s surprising that lengthy applications on job boards are still so ubiquitous.
As summarised by Lisa Rangel at Vault, job boards are built on algorithms that work with keywords. If an applicant’s CV doesn’t have the keywords you’re looking for, they won’t appear in your search.
While this seems like a good thing, Rangel explains that this means you’ll miss out on experienced applicants who are either looking for a totally different role or changing fields. She gives the example of a Director of Marketing looking for a new industry and therefore a different level of responsibility. As their CV will focus on their recent experience, they’ll probably be overlooked by a job board’s algorithm.
Job Boards Aren’t Working: What’s the Alternative?
At Jobsi, instead of hiding your opportunities among literally thousands of others, we take them straight to untapped talent pools on the world’s biggest social network: Facebook.
While Facebook’s monthly active visits have plateaued somewhat, they still enjoyed 20.25 billion visits in February 2021. Considerably more than ‘the world’s #1 job site’ Indeed.com’s 527.43 million. Facebook also remains the most popular social network, despite the gains made by Instagram and TikTok.
In recent years, Facebook has supported jobs shared on the platform with a dedicated tab on the homepage and company profiles. But it remains, first and foremost, a social network used by family and friends. So this is where your ads can reach passive applicants who are idly scrolling, ready to apply for a job they didn’t even know they were looking for.
Then, in a couple of clicks, they can apply using information extracted from a detailed Facebook profile they filled out years ago. This does away with the lengthy job applications, but qualifying questions can still weed out the timewasters.
Finally, while Facebook does have some notoriously tricky algorithms, they haven’t slowed us down. Our solutions attract a minimum of 400 additional applicants a month for each of our clients. Between November and December 2020, we attracted 17,716 applicants through the platform alone.
So, if you’re ready to move on from job boards and attract more applicants than you ever thought possible, contact us today.
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