The Importance of Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a phrase that gets thrown around a lot in the digital world. But what exactly is SEO and why is it important?

What is SEO?

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

This is done through the use of keywords, content optimisation and continuous measuring and testing, amongst other things.

Why is it Important?

There’s one big reason why SEO is important, the majority of search engine users only click on one of the top 5 results. We are all guilty of this, even in the Jobsi office, we never venture past the first page of google.

Therefore, if you want traffic through your website you need to treat SEO seriously. It shouldn’t just be used for your company name either. It should be used to target specific customers, for example demographically or geographically.

But SEO is not just about being at the top of Google or Bing. Good SEO will improve the user’s website experience, which in turn will help your business convert site visits into sales.

SEO is also amazing for the social promotion of your business. People who can find your website easily are more likely to share it with friends on Facebook, Twitter etc.

Lastly and what is most important to the vast majority of business owners. SEO will put you ahead of your nearest competitors. If two companies are selling very similar goods or services, but one is the first website seen on google and the other is on page 10, which one would you use?

Like us was your answer the first result you see?

The first result on Google gets on average 33% of the traffic for that specific search term. By the time someone gets to page 10 they have usually given up or found someone else.

Our Verdict

Treat SEO with importance. It is an amazing thing that can open up all sorts of opportunities and revenue streams for your business when done right.

Use an agency that cares about your companies results and wants to get you as the top search result. Not one that just cares about your money. Make sure they are flexible with what you want but also give you a structured plan and strategy of how they will get you to be the top result.

At Jobsi, we offer SEO-optimised blogs as part of our Website Development solutions. Contact us today to learn more.

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