The ‘Can I Clone Myself?’ Period
If there is one thing I have learned recently, it is practising what you preach. And nowhere in my business is that more prevalent than our lead generation marketing.
Since the beginning of Jobsi, I have made most of our sales through old school cold calling and emails. This strategy is great. But I noticed as our workload increased, my focus shifted to directing the company instead of sales. My priorities became steering the business in the right direction while supporting my team.
The Lead Generation marketing ‘Eureka!’ Moment
After a couple of months of seeing my sales performance deteriorate, I realised that I wasn’t prospecting sales and leads like I used to.
Lack of time was to blame. With my partner heavily pregnant and other workloads piling up, I had to do something.
While going over a client’s Facebook advertising analytics, I had a lightbulb moment. “We need to advertise on Facebook!” It was that simple!
Big Pat on the Back I Don’t Deserve
I might sound big-headed here, but as an agency, our Facebook results are up there with the best. We don’t generally deal with the biggest spenders, so we have to be close to perfect to get our clients the results they deserve for lead generation marketing.
So, after a quick team meeting, we were off to the races to design a lead generation marketing campaign that would work for Jobsi. And, honestly, we have never looked back, and my productivity has skyrocketed. I no longer spend hours on LinkedIn and Google, cold calling businesses; I wait for them to come to me.
A couple of weeks ago, I said, “I wish I had done this two years ago”.
If this sounds like something you would like for your business, contact us today!
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