How to Make Digital Recruitment Accessible

There is pressure on recruiters to make digital recruitment accessible. With 19% of the working-age population living with a disability, can you afford to miss out on a talent pool that big?

According to UK Government figures, 288,000 disabled people were unemployed between April and June 2020. But digital recruitment hasn’t done much to improve this situation.

According to a 2017 study by the Recruitment Industry Disability Initiative (RIDI), inaccessible digital recruitment processes prevent disabled candidates from accessing opportunities. As summarised by IHR, 54% of respondents encountered barriers at multiple stages of digital job applications.

Fortunately, there are some simple steps you can take to improve your online resources for disabled applicants.

Use Social Media Accessibility Features

If you’re advertising your opportunities on LinkedIn or Facebook, make the most of the accessibility features they offer. For instance, LinkedIn now supports alt text for images, which can be read to users using screen reading software. Facebook also includes this feature, among others such as keyboard shortcuts and Apple VoiceOver compatibility.

Make Sure Your Website is Keyboard-Friendly

Many assistive technologies, such as speech input software, rely on keyboard navigation to work. So, to make your ‘work for us’ page truly accessible, users should be able to use a keyboard alone to move between your links and content.

The tab key is central to this. This will jump between areas with ‘keyboard focus’, such as different boxes on an application form.

Think About Colours

Three million Brits live with colour vision deficiency (or colour blindness). People with this condition find it difficult to distinguish between some colours.

You can help candidates with colour vision deficiency by choosing colours which help the text on your website stand out from the background. It’s a good idea to contrast a dark colour with a light one, making sure that they don’t blend. But if you’re not sure how this will look to your applicants, the Contrast Checker tool will give you a score on your choice of colour combinations.

Accessible Application Forms

Application forms are a common feature of recruitment websites. Clear instructions and information will help applicants to understand what’s expected of them. Furthermore, to help candidates using screen readers, each part of the form should be clearly labelled.

Alternatively, you might consider abandoning application forms altogether. Jobsi’s Facebook Recruitment solution bypasses the need for complex paperwork by letting candidates apply in just a couple of clicks.

Contact us today for help with making your company’s digital recruitment accessible.

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