How to Attract Extra Applicants

Job boards, aggregators, and your own website are all invaluable tools for bringing candidates to your opportunities; but how do you attract extra applicants who don’t use these platforms?

We’ve pulled together some ideas. But, naturally, we think you’ll get the best results with Jobsi’s candidate attraction solutions…

Focus on Your Branding

If you’re looking to create a smooth journey for all these extra applicants, branding’s a good place to start. After all, the image of a company can communicate a lot about what they’re like to work with.

If you don’t want to overhaul your branding company-wide, then why not begin with your social media?

There’s a lot you can do with these platforms: from colleague take-overs which show what it’s really like to work with your teams to simply getting the word out there about what makes your business unique.

Our social media management solutions generated 17,444 Facebook likes for our customers last year: that’s a lot of potential candidates…

Consider an Employee Referral Scheme

Which job would you rather take? The one you stumbled upon while trawling through a job board, or the one your friend told you about?

An employee referral scheme means you’re getting extra applicants who have already seen the social proof that you’re a great company to work with. According to cvviz, other benefits of these programs include:

  • Reduced hiring time
  • Improved conversion rates
  • Better employee retention
  • Finding candidates for hard-to-fill roles.

Focus on Passive Candidates

With an estimated 85% of employed workers open to switching jobs, passive candidates represent a massive, untapped talent pool.

Giving your branding a boost and an employee referral scheme will help to turn passive candidates into extra applicants. The secret to engaging them is to adopt a proactive approach; taking opportunities to them rather than waiting for them to find a suitable vacancy among countless others on your website.

Jobsi’s Candidate Attraction Solutions

This is where our candidate attraction solution comes in. We use tailored adverts based on target demographics to bring your opportunities straight to untapped talent pools of active and passive applicants on Facebook.

If you’d like to join our clients in benefitting from hundreds of extra applicants every month, contact us today.


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