Why Every Business Needs to Start Blogging

Blogging can be one of the most valuable tools your business can take advantages of. It helps your business engage with its customers and ultimately can make their lives easier. Small and Medium businesses that blog generate more lead growth than those who don’t.

Why? Blogs add value for your leads and customers, by educating and engaging with them. It also helps give your business some personality and reinforce your brand!

Blogging also helps with your companies Search Engine Optimisation meaning your company will be easier to find online.

5 Reasons to start blogging

 Firstly, it fuels SEO. Google and other search engines love valuable content and reward you for it. By utilising a business blog, you help your company move up search engine rankings quicker. Which will lead to potential clients finding your easier, leading to more inbound leads and sales.

Secondly, according to a HubSpot survey 60% of businesses that use a blog acquire more customers. Let’s face it who doesn’t want more customers. More customers mean more revenue, making that 30 minutes you used writing a blog post worth it.

It helps strengthen your brand image. By consistently updating your blog your business will strengthen its brand image making it more easily recognisable. A blog becomes a marketing tool which allows your business to show a little personality and reinforce your brand.

Blogs give your company a voice, they create a place to talk about industry news, new products and anything else you want to throw in. They provide an easy way to interact with your clients and help give you an insight into your audience through analytics.

Lastly, it can be fun. Blogging can be stimulating and energising, you’d be surprised as to how much you’ll enjoy writing and reading them. Not only can it be fun, it keeps you and your clients up to date with the latest industry trends and changes. This gives your business a competitive edge.

Want to start blogging but don’t know how?

If you need help with your business blog or just some advice, contact Jobsi today

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