SEO

9
Mar

Four Digital Content Mistakes to Avoid

Digital content is an amazing way to help build your brand image and increase awareness of your company online. Especially when you pair it with social media. If done correct all of this could cost your business nothing, with a lot to gain. With that being said, here are four digital content mistakes to avoid online: Mistakes to avoid Permission

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5
Mar

Why Every Business Needs to Start Blogging

Blogging can be one of the most valuable tools your business can take advantages of. It helps your business engage with its customers and ultimately can make their lives easier. Small and Medium businesses that blog generate more lead growth than those who don’t. Why? Blogs add value for your leads and customers, by educating and engaging with them. It

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26
Jan

Why You Should Use Paid Advertising Online

Quite simply, paid advertising is any kind of advertising you have to pay for versus owned or earned advertising. With paid advertising, you pay the owner of a specific space to use it with your brand. There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads. Advantages Any effective marketing campaign will make use of all channels of

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23
Jan

The Importance of Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a phrase that gets thrown around a lot in the digital world. But what exactly is SEO and why is it important? What is SEO? SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is done through the use of keywords, content optimisation

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