When it comes to posting on Twitter, timing is critical, especially as a Tweet life isn’t long. A Tweet’s life is roughly 24 minutes, compared to Facebook posts coming in at 90 minutes.
A Tweet reaches 75% of its potential engagement in less than 3 hours. This means that businesses have a small window of opportunity to strike. Making the timing right is even more important than Facebook, where posts reach 75% of their potential engagement in five hours.
But When is the Best Time to Post??
Hootsuite analysed over 40,000 tweets to find the best time to post on Twitter.
The result was to post at 3 pm Monday to Friday to generate the highest number of clicks and retweets. However, a B2B business can still find a high level of success posting between 12 pm and 3 pm.
But at Jobsi, we suggest you only use these times as a starting point. You should test different posting schedules and measure the results, especially when just starting on Twitter.
Suppose you are an experienced Twitter user but want to know when the best time to Tweet for your business is, you should consider using, Tweriod. This website will analyse your tweets and your followers’ Tweets and then give you the optimum time to reach others.
Three Things to Consider When on Twitter
- Location matters – If you work on a global scale, consider making a Twitter handle for each region. This will enable for greater analysis on when is the best time to post for each specific region. Remember, one size doesn’t fit all when it comes to working on such a vast scale.
- Make use of tools available – There are several tools out there that can help find the best time and schedule tweets. If you struggle with the tools or find you don’t have the time, consider outsourcing this work to a social media management agency like Jobsi.
- Know your audience – Age? Location? Occupation? Culture? Knowing about all of these things will help your business get the most out of Twitter and open another revenue stream for the company.
To discuss our approach to Social Media Marketing, including Twitter, contact us today.
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