The hardest part of managing your companies’ social media accounts is fresh social media marketing ideas. Your audience will be looking for quality, engaging content regularly.
Thankfully, Jobsi is here to help you. In this blog, we have put together a list of fun ideas to spice up your social media in 2018. From creating unique content to using more emojis, here are six ideas you can use to spice up your social media.
Hold a Giveaway or Contest
People love free stuff. That’s just human nature. Contests are a great way to engage with fans and followers on social media while increasing your exposure and audience growth. In fact, a recent poll saw that accounts that run a regular contest on Instagram growth about 70% faster than accounts that don’t.
Share Behind-the-Scenes Content
This idea is a more intimate marketing style. What this does is help show your businesses human side. Your audience will start to see the group of people behind your business working hard to provide that quality product or service. This will help build a stronger relationship with customers and leads.
Use More Emojis
Using emojis is now part of day to day life for most of us. It is a great way to engage with your audience. Hootsuite claims that using emojis in tweets increases engagement by up to 25.4%, and using them in Facebook posts can increase engagement by 57%. However, if you plan to use emojis on your social media posts, make sure you choose relevant ones.
Create a Social Media Vlog
A vlog (video blog) is all the rage at the moment. These can be used to inform your audience about updates to your business or just as a ‘how to’ video. This type of content is very sharable, giving you a greater opportunity to get your content in front of a new audience. Not to mention that Facebook is favourably looking at pages that post videos.
Use Live Videos
The real-time interaction of live video makes the experience more engaging for your followers. This helps your business build a more personal connection with its clients. It enables you to answer questions and comments there and then, adding value for your clients. This can be done through Facebook, Instagram and Snapchat, to name a few platforms.
Great content isn’t just about promoting your own brans and services but helping your customers. Sharing tips can help your customers navigate their challenges and help build a stronger relationship between them and you. This leads to consumers are more likely to find your products/services valuable.
Need Help With Social Media Management?
If you need help with Social Media Management, contact Jobsi today.
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